What's on your iPod? We are buying the gadgets, but not the music.

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News - 07/01/2006
What's on your iPod? We are buying the gadgets, but not the music.
While interest in MP3 players and multimedia downloads is rising, more music is being ripped from CDs than downloaded, according to a study released Thursday by Ipsos Insight. MP3 player makeup Twenty percent of Americans over the age of 12 own at least one portable MP3 player. Among teens exclusively, ownership reaches 54 percent, according to the study. That last figure is something the online media industry should be quite pleased to hear, according to Ipsos analyst Matt Kleinschmit. Multimedia downloads such as TV shows, music videos and movies are most popular among the under-25 crowd, he said.
Source: News.com
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