Ok, this may sound a mere speculation, but these days, with daily iPod news, flashes and announcements... you know...
"Apple Computer has made a key hire in its quest to deploy a subscription-based iTunes music service, luring Julia Miller from Microsoft's XBox Live team.
At Microsoft, Miller was responsible for the worldwide marketing and sales programs for Xbox Live, the world's first broadband-only online gaming service. Like several of today's emerging online music download services, XBox Live is based on a monthly subscription model."
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